Sonia is known for her journey of, after almost dying four times, becoming food allergy-free from 32+ foods. Sonia Hunt is a Tedx Speaker, Integrative Nutrition Health Coach, and #1 Best-Selling Author of “NUT JOB: How I Crushed My Food Allergies to Thrive”. Did you know that living in the United States for 10 years increases your risk of developing food allergies? That’s pretty nutty, but not as nutty as our guest, whom we have dubbed “Certified Nut Job,” Sonia Hunt.
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How much of an impact does Jacob hope Lettuce Grow and The Farm Project will have on the food distribution industry?Įpisode resources: Save 80% on the 100% grass-fed beef sticks from Paleovalley Save 15% on all natural CBD products with code EVERFORWARD from Cured Nutrition Watch this interview on YouTube įood is what’s killing us in this country. Jacob shares his journey to becoming empowered in choosing the healthiest food he could for his children. Jacob breaks down The Farm Project’s innovative “distributed farming” model, which ensures maximum freshness throughout the whole process. Industrial food distribution typically wastes 52% of the plant before it gets to the consumer. Jacob explains how conscious consumerism aims to help us rediscover our food heritage. The fact that ever-changing fad diets exist makes this obvious. In the process, he hopes more people can reclaim that age-old sense of pride that comes with preparing one’s own meal.įollow Lettuce Grow Chase Highlights People have become so disconnected from how their food is sourced, grown, and prepared. That question led to his mission to create a million farmers throughout the country and by extension empower consumers to choose healthier, locally-produced alternatives. He started with the question, “How do I get more people to the farm?”, but later on began to ask, “How do I get the farm to more people?” Having always had a passion for sustainable farming, Jacob began with a dream to transform the wasteful industrial food system. Referring to the company as the answer to industrialized big agriculture, Jacob’s mission through Lettuce Grow (and its parent company The Farm Project) is to “democratize the growing of food for all” by “providing families access to clean, unprocessed food, decreasing transportation emissions, drastically reducing water usage, and recycling ocean-bound plastics from places that lack recycling initiatives.” Jacob Pechenik, the Founder and CEO of Lettuce Grow, is on a mission to make this happen now. Imagine a world where growing your own food is as nutritious and cost-effective as grocery shopping at your favorite store.
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